I had the opportunity to catch up with Mac Bergson from Swisher at the Intertabac exhibition in Dortmund.
Swisher International, Inc. is one of the largest cigar companies in the world, renowned for producing the iconic Swisher Sweets brand of cigars. Founded in 1861, Swisher has evolved from a small cigar business into a global leader in tobacco products. The company’s cigars are recognized for their affordability, smooth flavor, and a diverse selection that includes both traditional and flavored options.
Swisher Sweets, the flagship brand, enjoys popularity among both casual smokers and aficionados due to its consistent quality and wide variety of flavors. Headquartered in Jacksonville, Florida, Swisher International focuses on innovation, continually expanding its product portfolio to include new tobacco alternatives and modern smoking experiences. Despite its global reach, Swisher remains committed to maintaining its reputation for quality and accessibility while meeting consumer demand in a competitive marketplace.
Intertabac is the world’s largest trade fair for tobacco products and smoking accessories, held annually in Dortmund, Germany. The event brings together manufacturers, wholesalers, retailers, and industry professionals from around the world. The exhibition showcases a wide range of products, including cigars, cigarettes, pipes, e-cigarettes, vaping devices, and other related smoking paraphernalia.
