J Cortès & Oliva Cigars announced that they have appointed Asia Marketing Services (AMS) of Taipei, Taiwan, as their sales and marketing agent for the Asia-Pacific region. The cooperation will start on April 1, 2021.
AMS will provide sales and marketing expertise and will help expand the strong presence J. Cortès & Oliva Cigars has in certain markets. The companies will work together to grow the business in the travel retail and domestic markets.
Hans Rijfkogel, Director of Asia Marketing Services said: “I am delighted to team up with J. Cortès & Oliva Cigars and I believe that together with our domestic and duty free partners, we will be able to continue growing the business for J. Cortès & Oliva Cigars in the emerging Asia-Pacific region.”
Hans Rijfkogel continues: “The J. Cortès company, with 95 years history and an excellent global position in domestic and duty free markets is ready to expand their presence in the Asia-Pacific region. Being family-owned, with an entrepreneurial and innovative spirit, the business personifies the values we want to partner with.”
In 2016, Frederiek Vandermarliere CEO of J. Cortès Cigars fell in love with Oliva Cigars, based in the US and Nicaragua, renowned for their handmade cigars. A deal was reached and it turned out to be a perfect match. Oliva Cigars is now part of the Cortès family with 3 factories in Esteli, Nicaragua and several tobacco plantations across Nicaragua.
Thomas Gryson, Export Manager & Travel Retail Coordinator at J. Cortès & Oliva Cigars will be the liaison between AMS and J. Cortes & Oliva Cigars. “I am excited to be working with AMS. We believe the knowledge of Asia Marketing Services is complementary with the experience and expertise of the J. Cortès team and will ensure a successful expansion of the business in the region.”
Brian Shapiro who has explored and developed the market in Asia for the past 10 years will continue his role as Global Brand Ambassador for Oliva. “I welcome Hans to our growing, global Oliva Family.”
“Having someone with his experience to give an additional layer of customer service will most certainly result in the growth of all our brands in one of the most important regions in the cigar world.”
About J. Cortès & Oliva Cigars
Cortès Cigars has been in the hands of the Vandermarliere family since 1926. This West-Flemish company holds a very strong position in the European market, producing 100% machine made cigars, and is active in 80 countries worldwide. J. Cortes Cigars offers well-known brands such as J. Cortès, Neos and Amigos. Its passion for cigars and tobacco is emulated by 2,250 employees worldwide.
Oliva Cigars is a family business based in Miami and Nicaragua, renowned for its high quality cigars having earned them several awards and nominations. Thanks to solid growth over the past 10 years, Oliva now has a strong position in the American market of ‘premium hand rolled’ cigars, branded Oliva, NUB and Caïn.
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