Book Co-Authored By Hans Rijfkogel becomes Amazon Best Seller


Hans Rijfkogel

Hans Rijfkogel (click photo for larger image)


Ainsley & Allen Publishing’s recent release, THE START: Journey To Entrepreneurship, hit’s best seller list, climbing all the way to #1 in the Starting a Business, Company Profiles, and Business Technology Innovation categories.

Hans Rijfkogel, Director Asia Marketing Services and profiled in this book, said, “Hitting the Best Seller list is something I am excited to have achieved. This is an important project for me because it supports a great cause: Lemonade Day.”

The publishing house has pledged 100% of the royalties from the retail sales of THE START to be donated to, a nation-wide educational program that empowers youth to become the business leaders, social advocates, volunteers, and forward-thinking citizens of tomorrow by teaching them the entrepreneurial skills necessary to start, own and operate their own business.

Describing the unique concept behind the book, Brian Horn, Co-Founder and Special Projects Coordinator with Ainsley & Allen Publishing, explained, “Entrepreneurs hold themselves to relentlessly high standards, and when they fall, they fall hard. As a result, they often have colorful and illuminating war stories of survival – especially from their early years.


Best Seller Award Hans Rijfkogel

Best Seller Award (click photo for larger image)


We wanted to get those stories and find the common threads, so we reached out to successful entrepreneurs from vastly different styles and backgrounds and asked them to share some of the defining moments in their journey to entrepreneurship.”

“Nobody becomes an entrepreneur because it’s easy. They’re driven by an unstoppable dream,” said Ainsley & Allen Publishing Co-Founder, Jack Mize. “We wanted to share these stories with as many other entrepreneurs as possible.”

Horn and Mize noticed how some entrepreneurs make their way via trial and error, sometimes with luck, but usually, it was through perseverance. And while most entrepreneurs would be happy to share their stories, they end up doing so only with friends and family. They don’t often get the opportunity to reach a broader audience or enlighten other businesspeople that might really benefit from their wisdom and experience.

THE START is the result of candid conversations with active, successful entrepreneurs sharing stories of childhood business ambitions to early work life, revealing the moment they crossed over from “I’m going to be an entrepreneur” to “I am an entrepreneur” and the reaction they received from friends and family.


Hans Rijfkogel Amazon Best Seller Award

Amazon Best Seller Award ——— (click photo for larger image)


With the popularity of TV shows like ABC’s Shark Tank and CNBC’s The Profit, the journey to entrepreneurship is a hot topic.

Sharing his thoughts on entrepreneurship, Shark Tank star investor Kevin O’Leary says, “I actually think being an entrepreneur is a state of mind. If you’re going to be an entrepreneur, my thesis is that you have to sacrifice everything for some period in your life to be successful. You have to be myopic and completely focused and unbalanced in every way. Once you’ve achieved success, you’re free to do whatever you like.”

Horn expressed his appreciation to the book’s contributors, saying, “We are extremely fortunate to have the caliber of entrepreneurs who gave their time to be interviewed for this project. Each and every one of them is a true advocate and educator. To have Amazon put this book at the top of three best seller lists in categories with top business books like ‘The Lean Startup,’ ‘Zero to One,’ and the Gary V (Vaynerchuk) classic CRUSH IT!’ is an incredible achievement and puts a spotlight on the appreciation and recognition they deserve.”

Filled with the fascinating, inspirational and motivating stories of entrepreneurship and business startups, THE START: Journey To Entrepreneurship is a must-read for entrepreneurs at every level.

The Kindle book version and paperback of THE START: Journey To Entrepreneurship is now available online at:

You can learn more about Lemonade Day by visiting




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